Digital marketing techniques for financial advisers

Financial advisers also need some digital marketing techniques to promote their online presence. In the modern day, people are searching for financial advice online, and as a financial adviser, you need to set your online platforms. There are some digital marketing services for financial advisors that can take your business to the next level. You need to remember that you are not the only financial adviser with a website online and you need to step up your game. Doing things the old fashion way will not cut it. You have to be unique and innovative to catch the attention of your potential clients.

Digital marketing techniques

Content marketing

The need for content marketing is now important that before. It is advisable to use content marketing like blogging to get the attention of clients. Most of the clients who search the internet today are looking for solutions to their problem. As a financial adviser, you need to solve their problems by providing valuable content for your reader. For instance, as a financial adviser, you can give your clients important tips on budgeting and manage their finances. If clients find valuable information on your website, they will trust your expertise and hire you.


The website homepage

The homepage of your website in something that you should never underestimate. People want to find what they are looking for just by visiting your website in less than ten seconds. Invest in making your homepage as attractive as possible. You can make your website appealing by giving the right information and also solving the problems of your clients in the shortest time possible.

Keep it interactive

In the past, it was possible to use plain text and get the required attention from clients. The trick is not working anymore, and you need to be innovative. You can use infographics, videos, and images to catch the attention of your customers. Web visitors today prefer to watch a video as opposed to reading a whole page of text. Once in a while use videos to communicate to your web visitors and pass your information.


Be responsive

You need to know that using the computer is not the only way to access the internet today. Most of the people today use smartphones to access the internet. For this reason, your site should be mobile friendly, and your clients should find you on a mobile device. This is a big deal especially if you want to stay ahead of your competitors.

How To Raise Your Credit Score

A poor credit score might restrict you in some ways. You might not know the importance of keeping a good credit record until you apply for a loan when you desperately need the money but it is not approved because you got a poor credit score. It is not too late. This article will give you tips on how to raise your credit score.

Credit score

Look through your credit reports

Check your credit score reports from time to time. At times errors happen and some false information included in your credit report. Once you come across anything suspicious, report immediately. Keep on checking on your report and report any information that does not belong.

Get an ID if you do not have one

Without a national id, you cannot own credit card. How then will you grow a card you do not have? The first step to developing your credit card is by owning one. If you attach your name to someone’s credit card, just make sure it is growing your credit information.

Pay down balances if any

This must be the first step, clearing all balances. A clean credit card appears good to the creditors. Trusting an individual with no pending balances is easy. You better have small available balance with no balances to clear.
Pay on time
Do not let deadlines pass. Pay your balances on time every month. If your credit card is of any help to you, then you must make monthly payments without delay. This way, you will appear more trustworthy to creditors.

Pay frequently

If it appears large to pay once a month on deadlines, you can decide to be making payments from time to time in a small amount. This way, you keep on reducing your balance, and by the time you are hitting the deadline, you will be required to pay less. It looks much better if you have small balances to settle on your credit card.

Tips To Hiring A Debt Collector

Collecting debts from stubborn customers is not easy. You have to get alternative debt collection methods. If all other strategies have failed, consider using a debt collector. Debt collectors are different. They carry out the debt collection process different. Some may not be good for your business. This article will give you some things to consider before hiring a debt collector.

Things to consider

Target clients

Some agencies only deal with large scale businesses while others are for households and small businesses. You should get collectors as per the type of clients who have defaulted. The strategies used in collecting debts from large scale customers might not apply to household customers.

Government regulation

There is the right way for debt collection agencies to operate. Make sure that the debt collector you choose follows the stipulated rules on fair debt collection. They must be licensed and bonded to operate in your area.


Sometimes your customer may feel that the collector used much force or used unfair collecting methods. This might lead to them taking you to court. This is why you must make sure that the agency you are using is covered by insurance and does not have arrears or omission with them. If your client happens to take you to court, you will not be answerable and liable for the collector’s actions.

Compare costs

The term compare means that you have a list of debt collectors with you. You should never use the first collector you meet. Make comparisons. Each company uses different ways to come up with their rates. A large number of them take a flat rate percentage of the total collected. Go for companies with no collection no fee model. There is no point of paying them if they did not get money from the defaulter.

Skip tracing

Some debtors will run away with your money. Some won’t pick calls; others will move towns. Ask the collectors if they have skip tracing service even if the customer did not leave any address behind.